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BUSI 243 - Customer Relationship Management


This course will teach students about customer relationship management as a business strategy. This will help them maximize the shareholders’ value. This course will look at the concepts processes and technologies that businesses use to achieve high performance by using customer knowledge.

The learning outcomes of this course are:

  • Being able to identify how an organization has to change to meet their CRM strategy
  • Understand the impact that CRM strategies can have on organizations, people, processes and technology
  • Being able to identify and describe current CRM business practices
  • Learning about industry standards
  • Being able to use CRM software
  • Defining the business needs
  • Determining the date mining techniques that are relevant to a business’s needs

Pre-Requisites: None

Textbook: Customer Relationship Management Paperback – Oct 14 2008
by Francis Buttle (Author), Stan Maklan (Author)

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