This course will help students appreciate and be able to identify the enormous opportunities that currently exist in providing business intelligence services based on data mining techniques of micro-level data capture, cleansing, validation, storage and analysis.
The learning outcomes of this course are:
- Gaining a practical understanding of the key data mining methods of classification, prediction, data reduction and exploration
- Understanding how to decide when to use which technique
- Understanding how to implement major techniques using Excel add-ins
- Becoming a smart and critical consumer of data mining techniques
Textbook: Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner by Galit Shmueli, Nitin R. Patel and Peter C. Bruce, Wiley, 2007